Limitless CEO: Predicts that the market will not have a winner-takes-all scenario, and that institutional opportunities far exceed those of the retail side

By: rootdata|2026/06/17 20:45:01
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Limitless co-founder and CEO CJ Hetherington stated that he does not believe the prediction market will see a situation dominated by a single platform; rather, it is more likely to present a multi-platform coexistence pattern similar to the offshore perpetual contract market.

He pointed out that professional market makers and high-frequency traders are the main contributors to transactions and fees in the derivatives market, as they typically trade on multiple platforms simultaneously for arbitrage, which disperses liquidity across various platforms instead of concentrating it on a single winner.

Hetherington revealed that Limitless currently has a monthly trading volume close to $2 billion, with users primarily from the Asia-Pacific (about 60%) and Europe (about 30%), and it has not yet entered the U.S. market (still awaiting regulatory approval). He believes that the institutional and risk transfer opportunities in the prediction market are about 10 times that of the original, and the scale will far exceed that of the retail side.

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