In the Battle of Chains, Distribution Reigns Supreme

By: crypto insight|2026/01/27 00:00:03
0
Share
copy

Key Takeaways:

  • The future of blockchain dominance is predicted to favor established companies with large user bases, as distribution becomes more critical than technical features.
  • Companies like Coinbase, Circle, and Stripe capitalize on their existing networks to transition consumers into blockchain users and participants.
  • The focus on distribution might create new competitive landscapes, challenging startups to find niche specializations.
  • The multichain future will likely be dictated by entities with the ability to harness vast user groups rather than those offering superior technical architectures.

WEEX Crypto News, 2026-01-26 13:58:41

In the rapidly evolving arena of blockchain technology, an interesting paradigm shift is underway. Dominance is no longer simply a function of having the fastest consensus algorithm or the cheapest transaction fees. Rather, the capacity to effectively mobilize a vast number of users has emerged as the defining factor in this digital battlefield. Major players such as Circle, Stripe, and Coinbase are swiftly adapting, reshaping their business models around proprietary blockchains. These companies have already cemented their control over payment channels, merchant engagements, and trading platforms, achievements that most blockchain initiatives take years to establish. By channeling their existing user volume into tailor-made ecosystems, they don’t merely launch blockchain networks; they leverage gravity to propel them into a significant orbit.

This evolving focus on distribution marks a crucial pivot in the race toward blockchain supremacy. Previously neutral networks whose transaction fees were spread across various entities are witnessing a shift as these fees are now being contained within internal systems. Blockchain ecosystems are finding ways to embed compliance and settlement directly into their core structures, effectively transforming merchants, traders, and institutions into validators, liquidity sources, and active participants seamlessly.

Distribution as the New Foundation

A striking example of this shift can be observed with the launch of Coinbase’s Base. Unlike emerging startups that endeavor to arduously “bootstrap” their blockchain efforts, Coinbase directed tens of millions of its existing users toward Base. This move instantly transformed Base into one of the most active layer 2 networks, not because of groundbreaking technology but due to Coinbase’s pre-existing audience. Circle, with its well-regarded USDC stablecoin, similarly directs settlement activities toward its proprietary chain, Arc. By securing the network effects of the dollar’s most extensively used stablecoin, Circle amplifies its influence in the blockchain realm.

Stripe, leveraging its vast merchant network, stands ready to steer payment solutions to its own ecosystem, Tempo. By offering lower fees and faster payouts, Stripe provides compelling incentives, showcasing how the axis of blockchain influence has shifted toward distribution rather than purely technological innovation.

In contrast, startups are tasked with creating enticing incentives, investing heavily in promotion, and hoping that speculative interest converts into meaningful activity. Meanwhile, incumbents effortlessly convert their existing customers into blockchain participants, achieving in an instant what might take an emerging chain years to build.

The Evolving Center of Gravity

There is ongoing skepticism about whether corporate-controlled chains might fragment liquidity or potentially segregate users from the broader cryptocurrency ecosystem. While some of these concerns are legitimate—such as the possibility of liquidity fragmentation—the sheer power of distribution makes it impossible to disregard these shifts. Take, for example, the launch of PayPal USD (PYUSD). Even if a mere 5% of its extensive 400 million users were to start using its proprietary rails, the resulting adoption waves would surpass many traditional crypto launches. Similarly, if a financial giant like JPMorgan chose to channel institutional transactions through its network, Kinexys, the market impact would be substantial.

The ongoing dialogue about “throughput wars” and marginal consensus efficiency improvements seems to be waning in relevance. The structural architecture of a network must adapt to its distribution capabilities rather than vice versa. A blockchain with a solid user base will consistently eclipse one that merely offers advanced features. Consequently, the movement toward distribution-centric blockchains has introduced a fresh set of victors and those at a disadvantage.

Strategy of Architectural Adaptation

The current blockchain landscape reflects this distribution-focused strategy. The likes of Coinbase, Circle, and Stripe can seamlessly transform their users into validators, liquidity conduits, and active transactors. Architectural choices are made meticulously to support this framework. A single proprietary layer 1 blockchain enables intricate economic control for institutional settlements, whereas a layer 2 setup fosters rapid launches, provides Ethereum-level security assurances, and allows for swift user onboarding.

Their game plan is straightforward: initiating the venture with a captive audience, enhancing appeal through reduced fees or faster payment processes, ensuring compatibility, and gradually expanding from their core operations. This method bypasses technical refinements, converting current customers into key players within a new value ecosystem, sometimes without their explicit awareness.

The experiences of neutral layer 1 networks and startups contrast starkly. They lack the benefit of automatically absorbing established user bases, such as Stripe’s vast merchant connections or Circle’s widespread stablecoin impacts. However, while this disparity can be daunting, it doesn’t signal inevitable failure. Their path forward involves focusing on areas of expertise. Ethereum can persist as a neutral, settlement-dominant network; Solana might concentrate on environments requiring high-frequency processing, and other layer 1 designs can cultivate focused, domain-centric ecosystems that broader corporate chains find challenging to mimic.

The Decisive Role of Consumers Amidst Code

In an assured multichain future, the gravitational influence of companies with expansive user control is irrefutable. Within the next five years, entities spanning industries—from banks to fintech start-ups, payment processors to gaming enterprises—will confront a pivotal decision: either launch exclusive blockchain networks to capitalize on their existing user bases or watch as competitors capitalize on this opportunity. Success hinges not on crafting the most advanced protocol but on effectively mobilizing a multitude of users right from inception.

For existing layer 1 platforms, this scenario represents a critical juncture. Relying solely on competitive throughput or reduced fees is insufficient against organizations already wielding vast user engagement. A sustainable route lies in specialization, seizing opportunities in domain-specific ecosystems that large corporate chains struggle to replicate.

While the future accommodates multiple blockchains, its distribution will be uneven. Generic layer 1 blockchains might face marginalization while influential platforms with substantial user capacity could steer the next wave of adoption. Information technology has historically opened new avenues, granting companies new prospects. However, in the present blockchain narrative, distribution not only offers potential but paves inevitable paths. Organizations that can effectively seize and control user bases will instrumentalize the rules of the forthcoming blockchain era.

Frequently Asked Questions

What defines blockchain dominance in contemporary times?

Blockchain dominance in current times is not solely determined by technological superiority like lower transaction fees or consensus speed. Instead, it shifts toward the ability to mobilize and control large user bases, leveraging existing networks for greater influence.

How do companies like Coinbase utilize existing user bases in blockchain strategies?

Companies like Coinbase transform existing user bases into active blockchain participants by routing them to proprietary ecosystems. Initiatives such as launching layer 2 solutions become instantly impactful due to pre-established audience connections, bypassing traditional growth hurdles of new chains.

Will corporate chains fragment liquidity within the blockchain environment?

Corporate chains might present challenges in terms of liquidity fragmentation or isolation from the open crypto ecosystem. However, the gravitational influence of their extensive distribution capabilities often outweighs these drawbacks, reinforcing their market position.

What is the future landscape for startups in the blockchain industry?

Startups face fierce competition from established firms to secure significant user participation. Their future success lies in specialization, developing niche-specific ecosystems that corporate chains cannot easily duplicate, thus leveraging unique technological or market strengths.

Can blockchain networks compete effectively without large user bases?

Without a vast user base, traditional competition in blockchain revolves around innovation and specialization. Networks must focus on domain-specific capabilities and emphasize features and services that established corporate chains might overlook, fostering distinct competitive advantages.

You may also like

Token Cannot Compound, Where Is the Real Investment Opportunity?

The next chapter in the crypto industry will undoubtedly be written by Crypto-empowered Stocks.

February 6th Market Key Intelligence, How Much Did You Miss?

1. On-chain Flows: $508.2M USD inflow to Ethereum today; $390.8M USD outflow from Arbitrum 2. Biggest Gainers/Losers: $HBTC, $AIO 3. Top News: Current Bitcoin weekly RSI oversold signal comparable to June 2022

China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


Former Partner's Perspective on Multicoin: Kyle's Exit, But the Game He Left Behind Just Getting Started

Kyle knew his game, so he decided to focus on playing the game he was good at and interested in.

Why Bitcoin Is Falling Now: The Real Reasons Behind BTC's Crash & WEEX's Smart Profit Playbook

Bitcoin's ongoing crash explained: Discover the 5 hidden triggers behind BTC's plunge & how WEEX's Auto Earn and Trade to Earn strategies help traders profit from crypto market volatility.

Wall Street's Hottest Trades See Exodus

This time there is no single triggering factor, but rather market anxiety about asset valuation, with many already skeptical of these valuations being too high, leading to investors choosing to retreat almost simultaneously.

Popular coins

Latest Crypto News

Read more