《Financial Times》: PwC is ramping up its expansion into the cryptocurrency market

By: theblockbeats.news|2026/01/04 23:46:06

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BlockBeats News, January 4th. According to the Financial Times, amid the Trump administration's embrace of digital assets, one of the "Big Four" accounting firms, PricewaterhouseCoopers (PwC), has decided to increase its investment in the field after maintaining a cautious attitude towards cryptocurrency for many years.

Paul Griggs, PwC's US leader, stated in an interview that this strategic shift occurred last year against the backdrop of the US appointing pro-crypto regulators and Congress passing new legislation to regulate digital assets such as stablecoins.

Griggs said: "The Genius Act and the regulatory guidelines around stablecoins, I believe, will enhance market confidence in this product and asset class. Asset tokenization will also inevitably continue to evolve, and PwC must be part of this ecosystem."

His remarks highlight that a series of actions by the Trump administration on cryptocurrency policy have finally convinced blue-chip companies that they can truly enter this long-avoided digital asset market.

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