Coinbase Rolls Out Stock Trading to Select Users in ‘All-in-One’ Platform Push

By: crypto insight|2026/01/19 20:30:00
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Key Takeaways:

  • Coinbase has initiated stock trading for a selected group of users, aiming to build an integrated “everything exchange” platform.
  • The platform will offer traditional stock formats initially, with a future move towards tokenized equities expected.
  • Regulatory challenges and competition from established players like Robinhood and new rivals are shaping the evolving landscape.
  • The company’s ambitious plans for 2026 involve tokenization, stablecoin innovation, and expanding its global exchange.

WEEX Crypto News, 2026-01-19 11:59:51

In a strategic move redefining its business model, Coinbase has launched stock trading for a select cohort of users. This development highlights the company’s aspirations to transform into an all-in-one trading hub, amalgamating crypto, equities, and diverse markets onto a single platform. This initiative positions Coinbase in direct rivalry with well-entrenched brokerage giants like Schwab and Fidelity, alongside competitors such as Robinhood, which has long combined stock and crypto trading.

Embracing the All-In-One Exchange Vision

Coinbase’s CEO, Brian Armstrong, articulated the exchange’s vision and strategic timing in a detailed dialogue with Fortune magazine. According to Armstrong, Coinbase is uniquely positioned to spearhead the migration of financial assets to blockchain infrastructure, leveraging its robust crypto expertise and trusted brand presence. The overarching aim is to create a seamless bridge between traditional financial assets and emerging digital finance, specifically through the implementation of tokenized equities.

The rollout of stock trading marks Coinbase’s initial step beyond its foundational crypto services. The firm, backed by a vast crypto knowledge base, sees immense potential in bringing together diverse financial products under one cohesive banner. While initially providing stocks via conventional channels with the help of Apex Fintech Solutions for backend operations, Coinbase plans to expand accessibility broadly in the incoming weeks.

Armstrong openly acknowledges that fully tokenized equities—those promising blockchain-based securities with embedded rights such as dividends and voting power—are still a few years away. Such a transition requires comprehensive collaboration with the U.S. Securities and Exchange Commission (SEC). Armstrong anticipates that this gradual integration will likely commence within two years, beginning with nascent companies before gaining traction among more established firms.

Stock Offering Launches Through Traditional Rails

Coinbase’s entry into stock trading isn’t about to disrupt traditional brokerages immediately. Instead, it is a calculated expansion utilizing existing infrastructures before a full-fledged blockchain approach. Stocks are presently available through conventional pathways, thanks to partnerships with entities like Apex Fintech Solutions, which manage backend operations. As Armstrong outlined, the goal is to widen access considerably over the forthcoming weeks.

In line with their broader vision, Armstrong notes, “The most captivating element is a truly tokenized asset, where each share is represented one-to-one.” As companies anticipate the full shift towards blockchain management of equities, monthly transfer volumes for these tokenized equities have surged, climbing nearly 19% over a month to approximately $2.41 billion, according to rwa.xyz.

Despite the progress, this advancement isn’t without challenges. Other major players like Robinhood and Kraken have also ventured into the tokenized equities arena, each listing U.S. stocks in selected jurisdictions. However, Coinbase differentiates itself by planning to develop these tokenized products in-house, eliminating reliance on external collaborators.

Strategic Outlook and Vision for 2026

In a recent communication through X, Armstrong delineates Coinbase’s priorities looking ahead to 2026. The executive underscores a triad of goals: the global implementation of the “everything exchange,” expanding the role and utility of stablecoins, and fostering the integration of blockchain technology for users through developer tools and consumer-facing apps, like the Base blockchain.

Coinbase’s ambition doesn’t halt at equities; it extends into innovative fields like prediction markets. Through a partnership with the federally regulated platform Kalshi, Coinbase will pave the way for event contracts spanning diverse domains such as economics, politics, sports, and technology. This diversified trajectory aims to anchor Coinbase firmly as not just another trading platform, but as a powerhouse of financial innovation.

Navigating Regulatory Challenges

The journey to revolutionize financial trading isn’t entirely smooth sailing. Armstrong’s strategic initiatives encountered legislative turbulence when Coinbase retracted its support for a Senate Banking Committee’s proposed crypto market structure bill. The draft, as per Armstrong’s critique, introduces potential crippling effects through a ‘de facto ban’ on tokenized equities, places limitations on stablecoin benefits, and curtails the authority of the Commodity Futures Trading Commission (CFTC).

This disagreement is partly fueled by stipulations in the proposed bill regarding stablecoin yield, posing a potential blur between these yields and traditional banking deposit products. Armstrong has pointed fingers at banking lobbyists, accusing them of pushing for these constraints, which he argues would jeopardize Coinbase’s revenue linked to stablecoin programs.

The controversy further intensified when Citron Research publicly sided with tokenization competitor Securitize, suggesting that a lenient framework benefits platforms like Securitize, which boasts broker-dealer licenses and extensive experience managing tokenized assets. Citron accused Coinbase of resisting clearer regulatory guidelines purely to safeguard its market position. Following this public exchange, Coinbase’s share price experienced a nearly 4% decline.

In response, Armstrong has adopted a more measured tone lately, promising to work through significant changes in the draft before garnering broader industry support. Despite these regulatory hurdles, the company remains optimistic about its trajectory. David Duong, Coinbase’s head of investment research, forecasts favorable conditions facilitated by enhanced regulatory clarity and increased institutional involvement in the crypto sphere.

The Road Ahead: Innovation and Integration

Coinbase’s foray into the stock trading domain signals a deliberate attempt to incorporate a wider array of financial products under one roof. The firm’s sustained developments and strategic alliances indicate a thoughtful approach to gradual market shift, one that embraces traditional methodologies as it forges a path toward a digitized financial future.

Indeed, the landscape of tokenized financial products is still maturing. As Coinbase explores these avenues, potential investors and stockholders should brace for ongoing innovations and disruptions as established financial frameworks adapt to these new paradigms. Tokenized equities, enhanced trading functionalities via stock offerings, and deeper integration with prediction markets are but the initial strides in Coinbase’s expansive vision.

Armstrong’s revitalized focus on global dominance as articulated in his strategic outlook signals a relentless pursuit of becoming not only a major player in the crypto universe but also a dominant financial application worldwide. This future could see stablecoins playing a pivotal role in financial settlements, while tokenized equities redefine how global equities are traded and managed.

Conclusion

Coinbase’s strategic pivot into stock offerings represents more than just an addition to their service lineup; it signifies a profound transformation in how financial services might evolve, combining the traditional columns of finance with the revolutionary potential of blockchain technology. As they navigate the regulatory frameworks and competitive challenges, Coinbase’s trajectory seems poised to redefine the norms of financial exchange deeply.

Coinbase is steadfast in its quest to break down silos between traditional finance and crypto assets, creating a unified and enriched financial ecosystem. This expanded reach, while fraught with challenges, sets the stage for groundbreaking advancements in financial technology and exchange platforms as we edge closer to 2026.

FAQs

What is Coinbase’s new offering?

Coinbase has begun offering stock trading services to a select group of users. This initiative is part of their broader ambition to become an all-in-one exchange, merging crypto and traditional equities trading on a single platform.

How does Coinbase plan to incorporate tokenized equities?

Coinbase intends to start with traditional stock offerings via conventional methods before gradually introducing tokenized equities. The full transition to tokenized equities, where shares are directly issued on blockchain, is expected to take place over the next few years.

What are the regulatory challenges facing Coinbase’s new ventures?

Coinbase’s introduction of stock trading has faced hurdles due to regulatory challenges, particularly regarding a draft Senate bill that could limit tokenized equities and stablecoin rewards. CEO Brian Armstrong has criticized these measures, emphasizing they might diminish Coinbase’s revenue streams.

How will Coinbase manage competition with existing platforms like Robinhood?

Coinbase differentiates itself by planning to develop and manage its tokenized asset offerings in-house, rather than relying on external partners like some competitors. Their unique approach embraces a full spectrum of financial services, aiming to create a comprehensive and integrated financial platform.

What is Coinbase’s vision for the future?

Coinbase’s strategic vision involves establishing the “everything exchange” by 2026, enhancing the role of stablecoins, and bringing more users onto blockchain through innovative consumer apps and developer tools. The firm’s long-term strategy includes significant investments in product quality and automation to achieve its goal of global financial dominance.

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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