Average Online Purchase Check in Ukraine Increased by 13% in 2026

In the first half of 2026, the average online purchase check in Ukraine increased by 13% compared to the same period in 2025, amounting to approximately 1320 UAH. Ukrainians made about 196 million online purchases totaling 256 billion UAH. The average check in online stores was 1150-1250 UAH, while on foreign websites it ranged from 2100 to 2600 UAH. The share of more expensive cross-border orders contributed to the overall check growth. Mobile payment became a basic scenario for buyers, with about 60% of purchases made via smartphones, and the share of Apple Pay and Google Pay reached 55-65%. In 2025, there were 9.08 billion cashless transactions totaling 4.68 trillion UAH, of which 13.9% were internet payments. The average amount of card online transactions in 2025 was 608 UAH, which is 8.4% more than in 2024. In the first quarter of 2026, the average amount of card transactions online reached 654 UAH, increasing by 13% compared to the first quarter of 2025. The share of internet payments in the total volume of cashless transactions rose to 16.9%.

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